AI, DATA & RISKFASHION BEAUTY & LUXURYRETAILMARKETING & COMMUNICATIONFOOD & CONSUMER GOODE-COMMERCE & SUPPLY CHAIN LEADERS
Publié le 23 avril 2025
L’Accélération du retail en Chine. Les grandes tendances qui redéfinissent le commerce.
China is no longer just a market to watch—it’s a laboratory of innovation where the future of retail is being rapidly prototyped. Domestic and international brands are redefining how people shop, consume, and connect. This report explores the key forces behind that transformation, offering a strategic lens on a retail revolution in motion.
From AI-driven commerce and instant delivery to the emotional return of physical stores, China is rewriting the rules. Gen Z consumers are leading the shift, demanding experiences that are not only seamless and digital but also deeply personal, culturally resonant, and value-driven. Today’s retail blends technology with tradition, convenience with storytelling, and local identity with global ambition.
Change is happening fast. Omnichannel shopping, rapid delivery, and the fusion of physical and digital touchpoints are now expected. At the same time, stores are reclaiming their role as immersive brand hubs, offering curated, in-person experiences that digital alone can’t replicate. Social commerce sits at the heart of this model—merging influence, entertainment, and trust to convert engagement into action across integrated platforms.
This report is essential reading for any brand looking to succeed in the world’s most dynamic and digitally advanced retail ecosystem.
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