Sofa Economics. Navigating the Home-Centred Economy

PEF Coalition — Pillar 4: Society & Consumption Economics The home has become the primary gateway to consumption. Sofa Economics describes the structural shift through which immediacy, fluidity, and comfort have become the new baseline expectations across every sector : from retail and healthcare to education and public services. Born from the convergence of the post-Covid Stay-at-Home Economy and the Mobile Economy, this economic framework is built around three consumption contexts (In Home, Near Home, Out-of-Home), three consumer behavioural profiles (Ultra-Sofa, Selective Hybrid, Physical Resistant), and three business models (Sofa-Ready, Proximity & Hybrid, Brick & Mortar). The PEF Sofa & Consumers Economics Coalition maps Europe's critical dependencies on extra-continental platforms, identifies sovereignty levers within connected home infrastructures, and delivers decision-ready recommendations for public and private stakeholders with a 2030 horizon.

community.content.publishedatJune 8, 2026

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In Brief (Key Takeaways)

1Shifting Economic Gravity: The Home as the New Marketplace

2The New Operational Standard: The Seamless "Sofa-Ready" Imperative

3Technological Acceleration: The AI-Driven Shopping Revolution