Commerce and Retail Trends. Best of NRF 2026

NRF 2026 marks a turning point: agent-based commerce, AI as an operating system, and the store reinvented as an omnichannel hub. The keys to reliable and orchestrated commerce.

community.content.publishedatFebruary 5, 2026

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In Brief (Key Takeaways)

1Agentic commerce emerges: AI agents interpret customer intent to compare, decide and purchase autonomously.

2AI becomes the operating system of commerce, linking pricing, supply chain and service in a closed loop.

3The store reinvents itself as an omnichannel, logistics and community hub, orchestrating digital and physical.