Explore French's leading innovation venues, guided by our experts

Themes: Quantum / Data & Ai / Smart Green Palett / Agents / Automatisation / Infrastructure hybride

• Explore the IBM Innovation Studio Paris, a space dedicated to artificial intelligence and technological innovation
• An in-depth look at IBM’s technologies through hands-on demonstrations
• Engage with IBM experts on AI innovations, real-world use cases, and business transformations

Themes: Consumption, Food & Experience

• Immersive tour at the heart of concepts redefining consumer expectations
• Decoding the major food trends of 2026: lifestyle coffee shops, premium sandwiches, viral desserts, single-product concepts, hybrid formats
• Analysis of weak signals and emerging models with HUB Institute experts

Themes: Retail Innovation, Data & Customer Journey Transformation

• A tour of the new Leroy Merlin store in Villeneuve-d'Ascq (Lille) and an exploration of its innovative initiatives
• Insights on data usage and ongoing transformations in the retail sector
• Exclusive keynote from the HUB Institute on the impact of AI and data on the future of commerce

Themes: Mobility, Innovation & Digital Transformation

• Immersive visit of Lab 574 and discovery of SNCF Group's innovation approach
• Discovery of projects supporting the transformation of professions, services and passenger journeys
• Exclusive keynote from the HUB Institute on the major trends shaping the future of mobility

Themes: Customer Experience, User Journeys & Service Culture

• Discover the AXA France Customer Room, an immersive space dedicated to understanding client expectations and emotions
• Experiential journey — "know, live, feel" — around the key moments of the client relationship
• Exclusive keynote from the HUB Institute on trends and innovations in customer experience

Themes: Sustainable Innovation & Responsible Performance

• Immersive visit of Station F
• Meet four startups specializing in ESG, climate, compliance, and the circular economy, supported by the HEC Paris Incubator
• Exclusive keynote from the HUB Institute on drivers of responsible growth, compliance, and measuring environmental impact

Themes: Retail Innovation, Community & Personalisation

• Visit a selection of iconic stores: AMI Paris, Sézane, Polène, Nike, Gentle Monster, Axel Arigato and Merci
• Analysis of best practices in clienteling, omnichannel, loyalty and immersive experience
• Decoding retail trends shaping the commerce of tomorrow